A roadshow theatrical release was a term in the American motion picture industry for a practice in which a film opened in a limited number of theaters in large cities like Los Angeles, New York, Chicago, Atlanta, Dallas, and San Francisco for a specific period of time before the nationwide general release and was shown only once or twice a day, usually with an intermission halfway or two-thirds of the way through the picture. Although variants of roadshow releases occasionally still exist, the practice itself basically ended in the early 1970s.
Unlike the common modern-day limited release, roadshow films were shown to audiences who had bought reserved seats and were given or able to purchase souvenir programs, as they did with live theater productions. Most films shown in this format were movies that were two-and-a-half hours or longer in length, and admission prices were higher than those of films shown as regular attractions. Many of the films given roadshow releases were subsequently distributed to regular movie theatres. This was called a general release, and was akin to the modern day wide release of a film. However, there are three important differences:
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